Persuasion in a “Post-Truth” World
To make progress on ideologically or politically sticky issues, social sector organizations must reshape their messaging to do more than cite facts. As we enter what many consider a “post-truth” world—where emotion and personal belief take precedence over objective facts in shaping public opinion—these go-to tactics may not be enough. As people become more divided in how they see the world, it’s more important than ever that social sector organizations reach people who have a deep investment in seeing the world a particular way. It’s time to update the persuasion toolkit using the best of behavioral, social, and cognitive science.