The Power of Nonprofit News Collaborations: Shining a Light on Rural Hospitals
Attention is a hot commodity in the media market. That’s always been true of the industry, but like chic urban real estate, attention is harder and more expensive to get when more people want it—and every time we open an internet browser, hundreds of new outlets, advertisers, and pundits are vying for their place in the spotlight. So if you’re a small news outlet in a rural Midwestern town, how do you draw that attention to a story you know is important?