Can Nonprofit Marketing and Communications Advance Equity?
Creative concepts that highlight starving children, downtrodden veterans and hopeless people experiencing homelessness in an effort to “pull on the heartstrings of donors” have been utilized by nonprofits large and small for decades.
But in the last few years, more and more nonprofit leaders have begun to recognize that marketing efforts are not a success if they marginalized, stereotype or otherwise disempower the people their organizations aim to serve.