Social Media as an Organizational Game Changer
If you are one of those nonprofits still approaching social media as simply another tool in your belt, you are very much missing the point.
Social media has been an assumption buster for nonprofits of all kinds, and on a larger basis, for civil society. Its naturally reciprocal and boundary-crossing character is at the very center of its transformative potential—but in some nonprofits this central characteristic may find an open and hospitable host, and in others it may find an unimaginative, slow-to-adjust, recalcitrant setting.